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I’m confused by this paragraph: “So, a person should NEVER have to be intentional about their words and actions. Because that’s backwards. And if they do, it means their personal values conflict with their personal brand. It means their personal brand is a lie.” Even if you value kindness you will not necessarily behave kindly in all scenarios. Just because you value generosity doesn’t mean your actions will be generous by default. Despite your values and behaviors, your intentions are what really count. And just because someone or some thing is inconsistent in their application of a virtue, that doesn’t make them a liar. It makes them a human being.

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> Even if you value kindness you will not necessarily behave kindly in all scenarios.

You're absolutely right. No one's perfect. I'm certainly not. And there will definitely be times when we're challenged to do what's right.

> Just because you value generosity doesn’t mean your actions will be generous by default.

I'm not sure agree with this statement. The keyword is "default". If generosity is a person's core value, their actions *should* be generous by default. Not being generous will happen, but it should be the exception to the rule. Especially, if generosity is a core value. And especially if a person's being intentional with their words and actions.

> Despite your values and behaviors, your intentions are what really count.

I kind of agree in that one's intentions count because I believe that a person's intentions should align with their values. But I lean more towards that idea that "actions speak louder than words."

Let's say Bob promises Carol that he'd help her move to a new house. But Bob oversleeps and misses the moving time. Bob was well-intentioned for wanting to help. But that means nothing to Carol because to her, the promise was broken. So, to me, actions count more than intentions.

If a person repeatedly fails to act in line with what they say they intended, then maybe what they say they intended wasn't what they *ever* intended.

> And just because someone or some thing is inconsistent in their application of a virtue, that doesn’t make them a liar.

I never said that the inconsistent application of virtues makes a person a liar.

I said, if they "say what they need to say to get as many likes as they can, even though they don’t believe in what they say," then they're liars.

In other words, if a person claims to believe in something they don't (in order to signal a virtue), then they're a liar.

That paragraph is part of a broader context about personal branding. And I could have worded it better.

All I'm saying is that if a person has to constantly choose their words and actions carefully to ensure their personal brand is presented a certain way, then maybe their personal brand conflicts with their values. They might be saying things they don't believe in. And if a person says something they don't believe in, I consider that a lie.

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