I’m confused by this paragraph: “So, a person should NEVER have to be intentional about their words and actions. Because that’s backwards. And if they do, it means their personal values conflict with their personal brand. It means their personal brand is a lie.” Even if you value kindness you will not necessarily behave kindly in all scenarios. Just because you value generosity doesn’t mean your actions will be generous by default. Despite your values and behaviors, your intentions are what really count. And just because someone or some thing is inconsistent in their application of a virtue, that doesn’t make them a liar. It makes them a human being.

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